Director of SEO & Analytics · Sentic

MarcusO'Dell.

I build the systems, frameworks, and strategies that make brands show up — in search, in AI, and in the metrics that actually matter.

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242%
Agency MRR Growth
$35k → $160k+
378%
Increase in Organic Impressions
6 months via AISEO framework
40+
Active Client Portfolio
SEO, AEO, analytics & web
01 — About

The Architect.

Marcus joined Sentic as the agency's third employee and built its SEO and web practice from the ground up — no playbook, no template. Just a data-driven approach and a willingness to move fast and measure everything.

Over two-plus years he's grown an active client roster to 40+ brands across three verticals, launched a proprietary AISEO framework that delivered 378% growth in organic impressions, and scaled the agency's MRR by 242% — from $35k to $160k+.

Before Sentic, Marcus spent years at the intersection of media, politics, and digital strategy — running paid media for a national performance agency, managing digital communications for Birmingham City Council, and operating as a freelance web designer since 2016.

Education
University of Alabama at Birmingham
International Relations
Jacksonville State University
BS Political Science
Tools I Live In
GA4
Databox
CAIrrot
AIOSEO
Gemini
Claude
Zapier
ClickUp
SEranking
Google Tag Manager
OpenAI
Shopify
02 — Expertise

What I Build.

AEO
Answer Engine Optimization

Proprietary AISEO framework driving +378% organic impressions. Built for the era of AI-generated answers.

+378% Impressions
SEO
Search Engine Optimization

Technical and content strategies that compound. +257% organic clicks across the client portfolio.

+257% Clicks
OPS
Systems & Automation

ClickUp + Zapier workflows that cut operational overhead by 60%. Built for scale, not chaos.

−60% Workflow Load
WEB
Web Development

15+ development projects shipped — from local businesses to e-commerce on Shopify and beyond.

15+ Projects
DATA
Analytics & Dashboards

GA4, Looker Studio, and Databox dashboards that turn data into decisions, not noise.

GA4 + Looker + Databox
STR
Strategy & Portfolio Growth

Managing 40+ active clients across SEO, AEO, analytics, and web — across three distinct verticals.

40+ Active Clients
03 — Experience

The Record.

Director of SEO & Analytics
Sentic
Feb 2024 – Present
Paid Media Manager
Sentic
Aug 2022 – Sep 2024
Freelance Web Designer
Independent
Feb 2016 – Present
Senior Paid Ads Specialist
Nick the Marketer
Apr 2021 – Jan 2022
Digital Strategist
Walker360
Feb 2020 – Apr 2021
Digital Media Strategist
Birmingham City Council District 3
Sep 2017 – Sep 2019
Media Strategist
Birmingham City Council District 2
Oct 2016 – Sep 2017
Chief of Staff
City of Birmingham District 2
Sep 2013 – Jul 2015
04 — AEO Frontier

The Frontier.

Your brand should be in AI answers — I help make that happen.

AI-generated answers are the new first page of search. AEO is the discipline of making your brand the source that platforms like ChatGPT, Perplexity, and Gemini cite — not just rank.

Through a proprietary AISEO framework, Marcus has built repeatable systems for earning AI visibility, with results tracked through structured monitoring across every major AI platform.

ChatGPTPerplexityGeminiGoogle AIOBing Copilot
AEO Visibility%
Organic Impressions+378%
Organic Clicks+257%
Agency MRR Growth242%
Active Clients40+
Workflow Automation−60%
Let's Work Together

Ready to build something that compounds.

Whether you're a brand that wants to show up in AI answers, a team that needs better data infrastructure, or an agency looking for a strategic partner — let's talk.

Get in TouchLinkedInSentic.io